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Quality runs in the family.

By now, you've probably heard all about the fuel-efficient Toyota Prius. It's been an industry leader in hybrid technology for over 10 year and has a ridiculously good 50 mpg rating.(1) But that didn't stop us from making America's best-selling hybrid(2) even better.

Introducing the Prius family, a lineup of all-new Prii designed for every lifestyle. The newest model is the Prius v - a larger, family-friendly Prius. It offers 50% more cargo space than the Third Gen Prius, making it perfect for drivers who want SUV space without paying SUV prices at the pump.

If you're a city driver or need a hybrid that can handle tight spaces, you'll love the Prius c. This stylish, compact hybrid is affordable and has a higher mpg rating than the Third Gen Prius. And for those of you looking to maximize every mile, there's the Prius Plug-in. Using a standard electric outlet to charge its lithium-ion battery.

Ready to be part of the family? Then register online to order your Prius Plug-in, or visit your Toyota dealer today to check out the legendary, 50 mpg rated(1) Third-Gen Prius.

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1. 2011 EPA 51/48/50 city/highway/combined mpg estimates. Actual mileage will vary.
2. MotorIntelligence.com, CY 2010 sales.