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Being the best is really, really hard.
Can you imagine what it must be like to be an engineer assigned to the new 2012 Camry? Just when you start feeling all warm and fluffy about creating the best-selling car in America for 13 of the last 14 years(1), the boss announces, "Well, now it's time to really buckle down -- We have to make the Camry even better, you see." Good grief! It'd make you want to bite a radiator. Fortunately, with no radiators handy, the Camry engineers simply did what they do best: systematically find an astonishing number of ways to make an astonishingly good vehicle even more astonishingly great. They made the interior more spacious. They made it quieter. They made the Camry more powerful. They made it more efficient. They made it nimbler, and more fun. The Camry was already great. But, like great artists, the engineers at Toyota suffered to bring you a masterpiece.
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Last Chance on a 2011 Camry
If you've been around the block a few times, you know there is often a big difference between the claims of advertising and the actual product. Not with Toyota. Great companies don't have to exaggerate. Because word gets around. And for decades, the Toyota Camry has been building its reputation as the gold standard of cars that quietly exceed expectations.
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We aspire to be the best. Only better.
We believe in constant improvement. Sure, we have a reputation for dependability, but we aim to do even better. We believe our legendary quality is only the beginning. Because at Toyota, being good just isn't good enough. And right now you can get 0% APR on 8 Toyota models or $1000 cash back on 6 Toyota models(1)!!
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Are You Ready for Kickoff?
Football season is here, and nobody enjoys gridiron action quite like Huskies fans. So to help make sure you're ready for opening day, we've put together a fan's guide to UConn football. You'll find everything you need to make this Huskies season the best one yet.
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The Ultimate Back-to-School Haulers
Gearing up for the new school year means carpools and soccer practice. So if you're shopping for the perfect vehicle to get the job done, look no further than Toyota, rated the Most Family-Friendly Brand of the year.(1) Check out popular models like Highlander, a versatile, stylish family cruiser with a stellar available V6 engine; and Sienna, a refined, spacious minivan with available seating for 8, an available V6 engine and amazing available AWD capabilities.
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Being the best is really, really hard.
1. MotorIntelligence.com, CY 1997-2010 sales.
We aspire to be the best. Only better.
1. Offers end 10/3/11. 0% APR financing/36months with $27.78 per $1000 borrowed on 2011 Corolla, Avalon, Venza, RAV4, Highlander and Sienna, 0% APR financing/60 months with $16.67 per $1000 borrowed on 2011 Camry and Tundra. APR on approved credit from Toyota Financial Services. Cash back from Toyota Motor Sales USA, Inc on new 2011 Camry, Venza, Avalon, Highlander, Sienna and Tundra models. Offer excludes Hybrid models. Offers may vary by region. See participating dealer for details.
The Ultimate Back-to-School Haulers
1. 2011 Kelley Blue Book Brand Image Awards are based on the Brand WatchTM study from Kelley Blue Book Market Intelligence. For more information, visit kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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